Nike Air Max DN8 Activation (Atlanta)

Role Social Producer and Photographer

Focus Multi-stream live event execution, fast-paced digital publishing, & cross-functional creative alignment

Project Overview Served as associate producer and live photographer for Nike’s flagship Air Max Day activation in Atlanta. Coordinated real-time media coverage, copywriting, and on-site content workflows under high-pressure event timelines, delivering high-impact digital assets that generated 250,000+ impressions and engaged over 5,000 attendees.