Usher x Meta Instagram - “Carversations”

Focus Create stills that emphasize warm, familial moments and spontaneous selfie-style compositions that feel unposed and true to life. Deliver key art and thumbnail options that read clearly at small sizes and work across digital platforms.

Project Overview This shoot supported the first episode of Meta’s commercial series "Carversations" featuring Usher and his sons. My role was principal photographer for key art and promotional thumbnails. Objectives included producing a variety of assets: hero images for campaign banners, tightly framed thumbnails for streaming and social media, and alternate crops for ad placements. Direction focused on recreating the commercial’s atmosphere through handheld, selfie-inspired framing, natural light, and minimal staging to keep visuals feeling lived-in and familial. Final deliverables were edited, color-graded images optimized for multiple aspect ratios and sizes, ensuring legibility of faces and emotional clarity even at thumbnail scale.