Georgia Tech Creatives
GT Creatives is a multidisciplinary creative community at Georgia Tech that I founded to provide a collaborative space for artists, designers, and storytellers. Starting as a passion project, it grew into a 1,000+ member organization, hosting large-scale creative events, networking opportunities, and brand collaborations. As the Co-founder and Vice President, I led branding, social media strategy, and event logistics to establish GT Creatives as a thriving creative hub on campus.
Timeline
February 2022 - May 2024
Co-Founder
Vice President
Role
Co-Founder, President - Lekha Gowda
Co-Founder, Vice President - Akbar Khan
Team
Tools
Adobe Creative Suite
Monday.com
Canva
I developed GT Creatives’ brand identity and digital presence to establish a cohesive and engaging platform for artists at Georgia Tech. From designing the logo, typography, and color palette to crafting branded merchandise and promotional materials, I ensured a strong visual identity that resonated with our community.
In addition to branding, I led social media strategy and content creation, producing custom graphics, video content, and interactive posts that drove engagement and growth. Through thoughtfully designed flyers, reels, and community-driven campaigns, GT Creatives became a recognized creative hub, fostering collaboration and industry connections.
Social Media Presence
Impactful Events
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Semesterly Kickoff
GT Creatives’ flagship event, bringing together hundreds of students at the Black Box Theater each semester. The event features artist performances, networking opportunities, and an introduction to the executive board, setting the stage for a semester of creative collaboration and growth.
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Atlanta Streetwear Market x GTC
Partnered with Atlanta Streetwear Market to design and produce a student-led booth, providing a platform for Georgia Tech artists to showcase and sell their work in one of the city’s largest fashion and culture events.
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OTE "Disrupting Industry with Content"
Hosted a speaker event featuring the founder of Overtime Elite, who shared insights on content-driven disruption in sports and media, inspiring students to innovate within their own creative fields.
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Bey'Chella Dance Workshop
Brought Beyoncé’s Super Bowl Halftime Show choreographer to campus for an exclusive dance workshop, giving students a firsthand experience of professional choreography and performance techniques.
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Spread the Thrift
Created a semesterly thrift market featuring student vendors selling secondhand and original clothing, promoting sustainable fashion and providing a platform for young designers and entrepreneurs.
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"How to Turn Creativity into a Business"
Hosted a panel discussion with industry professionals from Cam Kirk Studios, offering students real-world insights into building a creative career and the journey of establishing one of Atlanta’s top creative spaces.
Branded Merchandise
This gallery showcases the branded merchandise I designed, produced, and marketed for GT Creatives. Each piece—from hoodies to tote bags—was created to reflect the identity and spirit of our community. I oversaw the entire process, from concept and design to sourcing vendors, managing production timelines, and leading marketing efforts to drive engagement and sales. These items not only built brand recognition on campus but also helped foster a stronger sense of belonging among our members.
